New GBTA Study Finds Surprising Insights Into Booking Behaviors of Business Travelers

Business travelers have diverse priorities when booking hotels.  According to new research from the GBTA Foundation, two of the top three rated factors focus on the outcome of the booking rather than the process. Surprisingly, 56 percent of business travelers rank “finding the right price” among their top three booking priorities showing they may be receptive to travel buyers’ efforts to convince them to book using methods that yield the greatest savings.