Business Travelers Want Their Companies To Recommend Travel Apps
GBTA based its report on responses from 521 managed and unmanaged travelers who have traveled on business at least once in the past 12 months. Among participants, 95 percent owned a smartphone that they used for business purposes. More than three-quarters have downloaded travel-related apps.
The GBTA suggests corporates are missing a golden opportunity to influence traveler app selection and preferences. They found among travelers whose companies do recommend apps, 91 percent called those recommendations useful. Take a look here for more details.