Hotel Loyalty Programs Play Important Role in Corporate Travel

Two-thirds of Corporate Travel Managers agree hotel loyalty programs play at least a “slightly important” role in their negotiations with hotels and one in five admit they play a “very important” or “extremely important” role, according to new research from the GBTA Foundation.

The study, Making Hotel Loyalty Programs Work for You and Your Travel Program, sponsored by Hilton Worldwide, surveyed more than 200 U.S. Corporate Travel Managers and revealed that hotel loyalty programs are an important consideration for many Travel Managers when choosing preferred hotels.

Read more here.

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