Driving Excellence in Global Corporate Travel: A Conversation with Shariff McMichael at GBTA 2025

Dav El | BostonCoach CEO Shariff McMichael discusses safety, innovation, and service leadership in the evolving landscape of corporate ground transportation.

At the 2025 GBTA Convention in Denver, the Broadcast Studio welcomed Shariff McMichael, President and CEO of Dav El | BostonCoach, to speak about the future of corporate ground transportation and how the company continues to deliver safety, consistency, and value on a global scale.

With over 20 years of experience in transportation leadership, Shariff brings a unique combination of operational rigor, technological foresight, and deep-rooted commitment to service excellence. Since stepping into the CEO role in 2021, he has focused on elevating client experiences and reinforcing Dav El | BostonCoach’s position as a trusted partner to travel managers, executive teams, and corporate programs around the world.

“Safety is of the utmost importance,” Shariff said in the interview. “Our in-house chauffeurs and business partners go through rigorous training and vetting, supported by in-car technology that ensures every ride is secure.”

This dedication to safety is matched by a commitment to global consistency—a key concern for travel managers operating across regions. Leveraging a robust technology platform, Dav El | BostonCoach ensures clients receive the same standard of service in every market, while maintaining centralized control and adherence to policy.

“No matter where our travelers are in the world,” Shariff explained, “we want to make sure they have that same consistent experience.”

Innovation that Empowers

When asked about managing high-volume, complex corporate travel programs, Shariff pointed to the company’s investment in automation, integrations, and scalable technology.

“We operate on an enterprise-grade reservation and dispatch platform with automated workflows, and we have robust API integrations with leading TMCs and booking platforms,” he said.

For travel coordinators, this translates to enhanced visibility, actionable data, and flexible booking tools—whether through a mobile app, web portal, or call center. The emphasis on user experience ensures that clients can easily book and manage rides while gaining real-time insights and reporting for policy compliance and cost control.

A Legacy of Leadership

Shariff’s rise through the ranks—from General Manager to COO to CEO—has equipped him with a deep operational understanding of the business. As a U.S. Air Force veteran and former regional executive, his approach to leadership is grounded in discipline, collaboration, and accountability.

“We pride ourselves on being a one-stop shop. Over the past four decades, we’ve built a reputation for making ground transportation safe, seamless, and simple,” he noted.

This balance of tradition and innovation has positioned Dav El | BostonCoach as a premier provider for corporations, events, and global travel programs.

About Shariff McMichael

Shariff McMichael is the President and CEO of Dav El | BostonCoach, one of the world’s most respected chauffeured transportation companies. A veteran leader in the industry and former U.S. Air Force munitions specialist, Shariff has spent over 18 years with the company, ascending through roles in operations, regional leadership, and corporate strategy. He now oversees a global network focused on delivering excellence, safety, and consistency at every turn.

📎 View Shariff’s LinkedIn Profile

Whether you’re managing a multinational travel program or planning a high-profile event, trust Dav El | BostonCoach to deliver unmatched service and solutions—Driven by Excellence. Trusted Worldwide.

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