We use the following types of cookies to deliver our services and to show you ads based on your interests:

  • Required Cookies: to enable core site functionality;
  • Functional Cookies: to enable additional functionality like saving preferences, allowing social interactions, and analyzing usage for site optimization;
  • Advertising and 3rd Party Cookies: used by us and third parties to serve ads that are relevant to your interests.

By clicking "I Agree," you agree to the use of cookies as described in our Privacy Policy.

You can change your internet cookie settings in your browser at any time.

Browser Not Supported

You're using a web browser we no longer support. To get the best experience, please make sure your browser is fully updated or try a different browser.

Planning a Major Corporate Event? Guidelines to Ensure It’s a Success

A major event can be a powerful marketing tool. Inc.com offers some guidelines to ensure your major event is a major success.

  1. Have a specific goal in mind
    1. Just as with anything in business, if you don’t have a destination, you don’t know if you’re going in the right direction.
  2. Pick the right venue
    1. Venue selection is usually the first, and easily the most important, decision that needs to be made. Other details from the food,  entertainment, and decorations can be changed
  3. Don’t penny pinch
    1. As with most things in business, it takes money to do the job right! A poorly planned or executed event does not prove well for your company
  4. Evaluate the guest list
    1. An overcrowded event isn’t quite a good thing, but is better than a poorly attended one. The last thing you want is for your guests to think nobody cared enough to attend
  5. Keep speeches to a minimum
    1. Events are about entertaining versus communicating information. Keep speeches short and sweet
  6. Do something different
    1. You want to surprise and exceed people’s expectations. Don’t repeat themes or happenings, as guests remember
  7. Have a WOW moment
    1. Science has shown that only events that have this “WOW factor” actually build brand equity. Consider a surprise keynote speaker or guest.
  8. Consider a planner
    1. Designing and implementing a major event involves juggling a plethora of logistical details and requires long experience to handle the inevitable challenges

See more from Inc.com’s Contributing Editor Geoffrey James here. 

Share now
Scroll to Top